Colleges and universities have become increasingly competitive due to a number of factors:
- growth in population of high school seniors;
- fixed size of incoming freshman classes at top colleges;
- an increase in percentage of high school seniors applying to college;
- and an added number of applications submitted by seniors.
In addition, admissions requirements are continually changing. At the same time, increased student to counselor ratios and added responsibilities have combined to severely limit time available to high school counselors to assist students with college applications and essays. Thus was born Eastside College Consultants.